Building your Real Estate Visuals for Online Promotions Real estate agents should avoid broker templates and leverage the selling power of attractive, custom-branded visuals for online ad campaigns, emails, newsletters social media and blog posts. Not only do they boost your…
Real Estate Marketing Excellence! The best place to connect to buyers and sellers today is online. If you’re not there where the conversations are happening, you can’t expect to develop new clients. You’re reading now because you want to move forward…
Real Estate Marketing Packages Successful Realtors know how important digital marketing is in establishing yourself as a professional to today’s audience. Buyers and sellers both are online trying to stay informed with the hope of buying or selling well. When you’re…
Calgary Housing Market Improves Slightly vs Last Year CREB’s year-end report on the Calgary housing market showed home sales were down 3% from last December, but still well up from long-term averages. Time moves quickly and the past performance of the…
Zillow Real Estate Company Zillow has established itself as the most significant and successful real estate marketplace on the Internet. It’s a key source of buyer and seller leads for real estate agents across the country from Massachusetts to Florida to…
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears…
Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be…
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog…
Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. …
Tips for Beginner Investors Investing in stocks isn’t a game anymore for millions of retail investors who open accounts in stock brokerages or individual retail investing websites. Self-directed investing is all the rage but many investors learn their is perils for…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits…
Digital Marketing Services for LA Agents The LA Real Estate market is vast, interesting and competitive. The wealth of some agents in the city demonstrates strongly the value of audacity, strategy, and good marketing. Agents have the power and opportunity to…
How to Profit from Today’s Housing Market With home prices so high, and mortgage rates up above 6% and homeowners staying put, you might wonder if there is a way to profit from real estate in 2023. Historically, most wealth is…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense….
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and…
A Real Estate Agent Near Me Home prices peaked in summer 2022, but sales prices are still very high right across the US. There is a grand opportunity, if you make good choices to get close to your imagined selling price. …
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and…
Real Estate Agents Succeeding This Summer There’s no shortage of challenges this summer for Realtors. Yet there’s no shortage of opportunities to succeed and scale up your real estate sales business either. Mind over matter. Right off the bat, the challenge…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what…
AI Real Estate Agent Solutions For many years, the media have told us that all of our jobs are jeopardy from software, automation and AI. The great news is that they’re wrong. The future of marketing involves Artificial intelligence platforms. The…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today,…
Buy House or Invest in Stocks? Where can you better build a fortune, or at least ensure you have the best long term investment? Is it stocks or real estate? Are you reviewing the buy a home vs buy hot stocks…
New York Real Estate Market January’s sales and price numbers for the state of New York were impressive given what NYC has been through the last 12 months. Tens of thousands of New Yorkers have exited the state citing high taxes…
Real Estate Forecast for Tampa/Sarasota/St Petes The Florida real estate market is hot. The Sunshine State is geographically immense and there are many desirable places to locate to. Tampa, St Petes, Sarasota offer a lifestyle unique from that of Naples, Jacksonville,…
Seattle Real Estate Forecast Seattle Washington was rated the hottest city in America for real estate not long ago. Although the greater Northwestern Washington region is selling well, change is in the wind. In-migration (90,000 in 2018), booming tech sector, great…
Houses for Sale Colorado Springs Real estate sales for the city of Colorado Springs, CO were strong again in August setting the stage for an even hotter housing market in 2021. Perhaps not surprising for a city that is becoming a…
Manhattan Real Estate The news right now about the New York real estate market couldn’t be worse. The state is reeling from a plague of bad events that could conceivably topple the state and city governments. The work at home, Corona…
Predictive Metrics and Intelligence for Realtors I can predict you’ll be selling more real estate in 2020 if you get smart about your marketing. A new real estate marketing and sales strategy might include some new technology that’s giving realtors predictive powers….
Corona Virus and Real Estate Just as the recent job numbers hit a high, the real estate market is making awakening sounds. The virus and shutdown took a heavy toll on the US economy and all economies. The only country to…
Why Are There So Few Toronto Homes for Sale? The shortage of houses for sale is a topic has been discussed well on this housing blog for many years now. Not enough pressure has been put on government to promote housing…
Best Canadian Cities and Towns to Buy Property Some eager home buyers in Toronto, Mississauga, Montreal, Calgary and Vancouver are waking from their Corona Virus hibernation to check on the latest home price trends. Something has happened that a lot of…
The Future of Real Estate While housing markets in US cities waffle back and forth between market crash and price peaks, homebuyers, property investors and Realtors are wondering how real estate will look 5 to 10 years from now. It’s a certainty that new…