Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. Still, as a Realtor among thousands in your region, you must build a system capable of reaching as many homeowners as possible. As one of my Realtor…
Finding Real Estate Leads With the buyer market drying up and home owners retreating for better times to sell their home, perhaps in 2024, a large number of Realtors are leaning hard on lead generation companies. As one of my clients once said, sales is a game of numbers. Yes, as volume grows, so does…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Buyer and Seller Real Estate Leads Acquiring leads and especially seller leads has been especially difficult for a couple of years now. Homeowners haven’t been eager to sell for a variety of reasons. Given how competitive the online medium is, it’s important for Realtors to commit to a thorough real estate marketing service package. And…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
Dominate your Market with Great Content What real estate web design and marketing companies have learned is that Realtors want their cake and eat it too. The battle is on to give everything they ask for, but it seems the one key piece that makes it work. Zillow, Real Estate Webmasters, Commissionsinc, and AgentLocators try…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest “don’t do nothin” for me. What you may not be recognizing is that all channels power up your personal referral network and build word of mouth referrals from anywhere. Staying old school…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…