If I Hear the Word Digital one More Time, I’m going to Stick a Fork in my Head

If I Hear the Word Digital one More Time, I’m going to Stick a Fork in my Head

Opting Out – The Rise of Ad Blocking and Unsubscribing In the June issue of Canadian Business magazine, Bruce Philp, a brand strategy consultant was speaking to his audience of marketers where he blurted out “If I hear the word digital one more time, I’m going to stick a fork in my head.” Philp said he…

Why Your Digital Marketing Strategy is about to Change

Why Your Digital Marketing Strategy is about to Change

Ad Blocking  We all should know that when anything becomes too extreme, there’s a reaction to it.  PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…