Copywriting Heavily Influences Sales According to a study by the…
SEO + Engaged Visitors are Beautiful Things
Nothing happens online without visitor traffic and I’m going to help you understand where it comes from. You need to put some effort into it, start blogging and sharing on social media, and you’ll see a big difference in visits and ultimately, sales and new customers.
In 1998 when I first started as a copywriter/SEO guy for a digital marketing agency in Toronto, building website traffic was the number one goal. No traffic meant nothing was happening – no sales, no inquiries, no hope. And there wasn’t a Google Adwords or Facebook ads back then.
I had to develop a content and SEO strategy with different tactics for each search engine such as Yahoo, Altavista, and MSN. Yes, there was a time before Google. When Google showed up in 99, I promoted them like crazy because they made it so easy for SEO people to optimize their pages and be rewarded for it. No more waiting for 6 month updates from Yahoo!
As the years passed, Google became a little tougher. Yet it still is the best route for business owners who want to treat their customers right and build new sales. This pic at right is from the SES convention held in San Jose California. That’s Google’s chief engineer at the time, Matt Cutts, speaking about Google’s perspective. All of us SEO people went to see if Matt would make a slip of the tongue and leak out an insider tip.
Back then, I drilled down deeply into how Google indexed and ranked pages. I studied Google algorithm patents all day (but probably not as much as Bill Slawski of Go Fish Digital out in the San Diego area. If you want to talk Google algorithms, Bill is the guy. I discovered how it worked and applied that knowledge to how I chose topics, created content and blogged. It worked for me and it will work for you.
SEO’s Golden Age Hasn’t Passed
This blog will see well beyond 1 million visitors in 2017, and Google brings much of that traffic. I gave Google original content and I promote it via social. Yet, a lot of people still do their mechancial, automated messaging as their preferred choice. Churning out weak messaging via email and Facebook shouldn’t be your key marketing producer. Content + SEO is what produces.
Take a look at Huffington Post’s traffic. 56 million visits from Google Users just from blogging. Spyfu usually underestimates traffic.
There’s more traffic out there too. Some sources to keep an eye on. Today, I was speaking with Jada Yan at Taboola, to inquire about joining their ad network (minimum 1 million views per month). I’ll get there but it’ll take some time. Even Huntington Post started somewhere!
How to Get More Website Traffic
- research topics people are interested in
- write interesting, epic level content pieces
- publish or curate useful infographics and charts
- publish ebooks and case studies
- promote on social media
- gust post on other blogs
- write posts for industry magazines
If you’ve been doing SEO and content development enough, you’ll discover that epic 10X type content, which is better than anything available, promoted widely on social media performs the best. Relying on fans and customers to promote your content won’t work. It’s not enough today. Your content needs to be good, you need to appear to be a credible authority on the topic, and your own value proposition has to resonate in some way with readers and those who will share your material
Things are Changing, But Your Blog Will Carry On Regardless
I’m not sure if Taboola has the type of visitor I’d like right now or that you’d want, but they may evolve and pursue the serious business user one day. You’ve probably seen their ads on the side bars of pages on the Huntingpost, Yahoo, or Microsoft — some entertaining, some useful, and some just weird ads about nothing in particular, sensationalist, misleading etc. Why is Taboola so successful?
Because people reads blogs, they’re very popular and they click on these ads. It seems Internet and social media users are bored and desperately want a distraction from the constant battering of low quality, irrelevant messaging they receive. They click on stories about a beached whale, Prince Harry mischief, health tricks, or about the latest celebrity divorce. Clicking ads as how people relax today.
Blogging Is a Smart Idea: Definitely Get into Blogging
As I mentioned in this post on the critical importance of blogging for business, blogs have the most powerful, personal and relevant voice, and Google loves blogs. Even social posts and tweets are about blogs which gives social media messaging a purpose.
Google still has a dominant role in delivering real customers. Everyone knows the conversion rates for B2B leads via social is very low. At best, it can help support moving the lead through the conversion funnel. And your Twitter and Facebook page are an important part of the branded experience for your prospects and customers. But if you’re going to put your money anywhere, search engine traffic is it.
Whatever business you’re in, you should be blogging in 2017.
If you’d like to learn more about how to sell your home over asking price, why you need a real estate agent, what skills good realtors possess, and which cities have the best selling prices, I’ve got a blog post for that! Yes, the real estate forecast across the US is very good for a while. I’m predicting you’ll be a big winner when you sell.
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