What is the MLS? MLS is the term you often…
The National Realtors Association Websites
Realtor.com the official website of the National Association of REALTORS which operates in the US. NAR as it’s known owns the copyright on the acronym REALTOR® and MLS® which stands for the association’s multiple listing service.
NAR as an association has 1 million members practicing across all states. NAR considers itself a facility for professional development, research and exchange of information among its members. It offers guidelines and training for realtors, and news about the state of real estate in all states and nationally. NAR offers member’s help in realtor marketing, home listing guidelines, and info on home prices and affordability in all states.
According to Wikimedia, Realtor.com has a relationship with 900+ multiple listing services (MLSs) and displays more than 3 million for-sale listings in its own database. These listings represent more than 97% of all MLS-listed homes for sale.
Realtor.com was purchased for almost $1 Billion by Rupert Murdoch’s News Corp. in 2014. The company owns move.com, and Top Producer – a leading marketing and lead generation system for real estate professionals, along with tigerleads.com an realtor lead generation company.
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One of the Top Visited Real Estate Websites
Ranked as the 100th most visited site by Americans, realtor.com has traffic above million per day and is an important source of realtor leads. Keyword Spy suggests the company pays over $31,000 daily on Google Adwords ads and that it bids on more than 111,000 unique keyword phrases.
Amazingly, Zillow.com has much more daily traffic as the graphics below reveal:
Consumers use the realtor.com site to search for homes and realtors use it to read news updates, learn sales and marketing tips, and read about home design and research statistics.
Los Angeles, San Diego, San Francisco, Chicago, Phoenix, New York, Boston, Seattle, Miami, Philadelphia, Dallas, Houston, and Charlotte all have their own local MLS associations and they feed their homes for sale listings into the NAR database. This is why many homebuyers go to realtor.com to search. Toronto and Vancouver are governed by the Canadian Real Estate Association (CREA) at realtor.ca.
Although the association is well known realty site, it is still dependent on Google for a good portion of its traffic. This means brand strength and ranking power for SEO is an important asset for NAR and realtor.com.
The fact that home buyers search for homes for sale or condos for sale on Google, is a big reason for creating unique content and optimizing that content for high rankings. If your current realtor marketing plan is not leveraging the power of organic search lead generation, then you’re leaving money on the table, and underlying your long term sustainability in real estate sales. Check out my realtor marketing packages and discover a level of service you’ll be impressed with.
Relying on word of mouth networking today is really old school and providing diminishing returns. Other modern realtors will reach your old contacts and impress them with their value proposition. Your contacts and former customers are not a sure thing for future sales.