Still going strong on my U of T advertising writing…
Being a successful entrepreneur whether it’s a small service startup or a well-funded large scale venture is hard work and does take considerable talent. The ability to produce substantial value for clients includes knowledge, experience, energy, courage, confidence, and good networking, among other traits.
In an article in Entrepreneur, the author takes a hard line that perhaps not so many of us are cut out to be entrepreneurs.
Not to dash your hopes and dreams, but the truth is the vast majority of you simply aren’t cut out to be entrepreneurs or leaders. I know you don’t want to hear that, but it’s true. And the sooner you realize you’re not going to be the second coming of Mark Zuckerberg, the better.
That may be true. But entrepreneurial knowledge is of great value in itself. Even if you don’t lead an entrepreneurial effort or a startup, you at least understand what’s happening and thereby position yourself to be of more value to the leader, whoever that is. Maybe you’ll be his right hand man/woman?
A business needs customers who are raving fans, but an entrepreneur needs associates, employees, and mentors who are fans too, and understand what’s needed and what’s happening. That builds their confidence and enthusiasm when they know they have someone competent to share the journey with. That could make a huge difference in their decision making power.
So entrepreneurialism isn’t just for those lonely leaders stuck with making big risky decisions, it’s for everyone in a growth organization, big or small. This knowledge can only help you become more valuable down the road on your career path as you connect with others. Generation Y especially need to understand the concepts, need and risks of entrepreneurship, along with marketing strategy in order to validate and justify their lofty expectations.