Value Proposition

The Marketing Agency Blueprint – How to Build a Powerful Hybrid Agency

The Marketing Agency Blueprint – How to Build a Powerful Hybrid Agency

Understanding The Marketing Service Ecosystem If you've ever wanted to launch your own marketing agency, or you're an inbound marketer, copywriter, web designer, marketing company, ad agency, PR firm, intern, or marketing recruiter, then Paul Roetzer's new book The Marketing…
Trust in B2B or B2C — 10 Essentials of Trustworthiness

Trust in B2B or B2C — 10 Essentials of Trustworthiness

It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let's discover the 10 essentials of trust, including the trust-building power…
Infographics: Your UVP is the Number One Determinant of Your Business Success

Infographics: Your UVP is the Number One Determinant of Your Business Success

Your Customers Should Understand Your Unique Value What one business statement makes everything you're doing make perfect sense? It's your UVP. Creating this statement can be a fun and illuminating experience, if you're passionate about your business. I hope you…