How Can Travel Agencies Expand Their Markets and Grow their Businesses? As in any business owners journey, at some point, travel company entrepreneur sees a need, urgency or opportunity to grow. That urgency might be stronger today, given that a whole host of newly capitalized startups are entering the picture. They’re digitally enabled which means…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Travel Forecast 2024 After the depths of the pandemic, leisure travel spending came back strongly from 2022 to today. We can’t expect it would keep growing at that pace throughout the next 5 years, but it’s expansion will be impressive, and likely better than researchers estimate. What’s Exciting about Travel Business in 2024? It’s that…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another active year for the sector. However, you’re well aware of how expensive travel can be which is why so many people abandon plans to visit their favorite country or city and enjoy a…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Stock Market Forecast for the Next 6 Months The six-month period puts us past the 3 month spring period through the spring and summer and into early September. As this chart from Google Finance reveals, all the indexes have performed well in the past year despite significant headwinds such as high interest rates, high inflation,…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in 2020, and it won’t be getting cheaper in 2021. Not that price is the only factor in mind for US marketing mangers and CEOs. Skill and industry experience are at a premium and finding staff in today’s…
Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. It has to be the most enjoyable part of travels where people dream about destinations and how they’ll be enjoying themselves. They’re visualizing the sights, sounds, tastes and smells and…
SEO/Content Strategy for the Travel Management Sector This year, the travel management sector is growing strong via consumer and business travel demand. Travel is either an elixir for what’s ailing everyone, or necessary for return to office workers who now need to travel to do business. It’s a dominant trend, with destinations, management tools, venues,…
Tips for Better Real Estate Marketing in 2024/2025 Hundreds of thousands of real estate agents are hopeful heading into 2024, given the experts predict a big jump in listings and sales. The sales number forecast is fine, but the listing numbers are the big opportunity. You didn’t have listings, but it looks like sellers are…
Best Travel Destinations for 2024 We’re through the 2023 travel season and on into a new year of adventures and experiences. Revenge travel isn’t over while an awakening 2024 economy is generating a whole new group of eager travelers whether for business travel or leisure. This winter many travelers are wondering which destinations suit their…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, cost-effective driver of leads…
Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Marriott Bonvoy Loyalty Program Points Travelers will travel more when hotels, airlines, and travel management companies offer discounts or incentives for additional travel. Loyalty programs are important to travelers and travel companies, from hotels, airlines, car rentals, to tour operators. Marriott International, one of the premium luxury hotel brands offers an array of loyalty program…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…
Air Canada Airlines I haven’t flown all the world’s airlines, but I’ve flown in enough to know Air Canada is one of the best. Its record of safety, reputation, and professionalism in ticketing, boarding, and inflight experience make it my preferred choice of airline regardless of where I might be headed. Air Canada provides simple…
Lake Louise Vacations One area of Canada’s spectacularly beautiful Banff National Park offers a truly one of a kind vacation experience, especially for those with an adventurous spirit. You’ve no doubt heard of it, as you’ve been Googling “lake louise vacations” and would like to know more about pricing, attractions, and tours from someone who…
Best Cities to Buy Real Estate in 2024 Looking for the right cities to buy real estate in 2024? You’ve probably got your favorites in mind, but why not start again from scratch and find cities and towns that you might not have known are real gems? In this phase of your research why not…
Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them perhaps on ads here on this page, or if you visit the major tour marketplaces which I’ll introduce…
Costs Are Down, Travel is Up⇑ The American Automobile Association is a massive network of local travel businesses with reach to tens of millions of Americans. They enjoy substantial data on travel consumer behavior and travel intentions, to draw accurate travel forecasts. This holiday season, they’re projecting 115.2 million travelers will travel more than 50…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
6 Month Forecast for the Economy The outlook for the next six months for the stock market and the economy will require some patience as the FED attempts to dissipate the spending excess of the US government. Inflation may not go away any time soon as demand from consumers persists and the job market stays…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Los Angeles Housing Market June’s sales data for the Los Angeles housing market doesn’t really tell us anything new, however prices jumped in June which may lead us to believe the market has some health. The exodus of people and businesses have hurt the LA economy, yet as interest rates drop, that trend may stop…
Dream Homes – America’s Luxury Homes What never seems to die is the quest for beautiful, exotic and even palatial homes. Both American and foreign buyers buy luxury properties in the US as a lifestyle investment. Within the property, more of their living and business engagements take place meaning it is a focal, interactive venue…
Zillow Real Estate Company The company known as Zillow enjoys having the real estate website with the most traffic. That would surprise most home buyers and sellers, but the truth is, Zillow has deliberately built a very strong presence in the real estate market and has embraced the Internet to serve buyers and sellers. The…
Zillow’s Hottest Cities List According to Zillow’s latest report on home prices, cities in the upper midwest accounted for 6 of the 7 cities with the largest home price gains in May. They found that Columbus, Cincinnati, Detroit, Richmond and Milwaukee saw the highest price gains. West Coast cities bucked their losing trend in home…
Where Do You Invest When the Bull Market Hits its Peak? Stock market experts like Charlie Wien says “I don’t think there’s a lot of upside from…not a lot more value than current level.” As you can see from the graphic, he acknowledges that a recovery could extend profitability because earnings continue strong. However, he…
Is There Any Chance Home Prices will Fall? The top question from buyers isn’t about how to save and qualify for a home mortgage, or how to win a bidding war, or how to choose a Real estate agent. The top question asked is “when will home prices fall?” The rationale is simple. They want…
San Diego Home Prices Keep Climbing Pandemic or not, San Diego real estate is a much desired thing. House prices in the city of San Diego June rose to an average of $1,080,000 while it was $1,114,122 within San Diego County (up 29% from 12 months ago). The median home price countywide in June was…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
The World’s Ultimate Vacation Resorts in the Maldives About 14 years ago, I received a call from a Maldives hotel operator about my SEO Services for Hotels and travel sites. It was proof that I had built good reach around the world (my site ranked number one for SEO company at one point). I knew…
Where is the Best Travel Destination? Is travel an escape from your current life, or is it a path to the life you should have? My guess, is it’s both because you’ll need to let the unfilling go to get to the one you want. So the Joy of Travel is really a journey to…
The US Needs Lower Interest Rates Now The current situation for the economy and the stock market is one of worry or fear over the US FED damaging the economy and ruining current investments and future business investment. The FED was late reacting to inflation which the US government created. Now it’s overshooting with smiles…
3 Month Stock Market Outlook A trade war with China, excessive interest rates, consumer switch to experiences rather than goods, and the continuation of the AI-driven US economy will likely permeate the investment scene going forward. xChina may be a bigger story now as the block on talk on China dumping picks up steam. And…
Stock Market Forecasts Dow, S&P, NASDAQ Turbulent After yesterday’s higher-than-expected CPI report for March, confidence in the markets are a little shaken, and we wonder when this will impact the economy. The FED is obsessed with the CPI rate, and the forecasted rates erode the economy, business investment and the stock market. And the longer…
AMD’s Silent Crisis We’ve passed the big Nvidia big promo conference event which really helped stabilize support for the AI technology leader. Their chips and systems are hailed as the market leader, the standard for AI systems being built today. Investors believe it and are pouring money into the company’s stocks to give it a Magnificent…
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Dreaming of a Housing Market Crash? Both buyers and sellers in the real estate market are sensitive to market crash indicators and hype in the media. And when we hear commercial real estate is at risk of a market crash, buyer’s are on the alert. The exodus from urban areas, remote work, rising taxes in…
Boston Housing Market Boston is a dynamic housing marketplace with its divergence of towns across the Metro region. Despite the very high cost of homes and condos in the city, buyers come from across the country to live in what is the top US city with a European flavor. And sellers are ready to sell…
Hottest Housing Markets 2024 NAR has released its new list of the hottest housing markets across the US and it’s a wild collection of hard-to-figure-out locations. When’s the last time Buffalo, Cleveland and Cincinnati topped the most desirable housing markets in America? The hottest list this spring gives us a strong hint about the desperation…
California Housing Market Will home prices rise or fall in the Golden State this year? It’s a complex market with buyers across the country trying to understand the demand/supply factors that drive it. Home prices have receded in many areas, but with FED rate cuts ahead and with more confidence in the US economy, it…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…